Technology: enhancing self-awareness

Ettore Sottsass who was an Italian architect and designer. From his work of The Planet as Festival…, he said, “come to know by means of their bodies, their psyche, and their sex, that they are living.” because of the background of hyper consumerism in 1970s. Meanwhile, Ettore may wanted to criticize the attitude on the definition of products at that moment because of those non-functional purposes of the goods. In addition, in the later part of 20th century, human society was going into technology age. According to his idea, once consciousness of human society has been reawakened, technology could be used to enhance self-awareness, and life would be in harmony with nature rather than living in the circumstance of materialism. 

So how about if the consciousness of human being’s instinct has been reawakened?

Ettore Sottsass, The Planet as Festival: Gigantic Work, Panoramic Road with View on the Irrawaddy River and the Jungle, project. Aerial perspective, 1973. Digital image © 2013 The Museum of Modern Art, New York/Scala, Florence.

Ettore Sottsass, The Planet as Festival: Gigantic Work, Panoramic Road with View on the Irrawaddy River and the Jungle, project. Aerial perspective, 1973. Digital image © 2013 The Museum of Modern Art, New York/Scala, Florence.

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